Owner-led B2B · £2m to £10m
Make more of the sales engine you've already paid for.
You have salespeople, client relationships, repeat customers and a way of winning work. The gap is rarely effort or spend. The parts do not work as one system, so opportunities and margin leak out between them. We find the leaks and fix the system around the people you already have.
you have already paid for most of it
Free. Ten questions, one page back within 48 hours.
Usually we are called in when
You hired someone into business development in the last eighteen months and cannot yet tell whether it is paying back.
You want to step out of the sales seat in the next few years, and the work still runs through you.
Before you hire another salesperson, fix the system they would land in.
Sound familiar?
New business keeps losing to the day job.
Everyone agrees it matters. Nobody has the time. So it happens in bursts, when the work dries up, which is exactly the wrong moment.
The pipeline is fuller than the bank account.
Your pipeline says £2.5m. Your bank account disagrees. Half of what's in there died months ago and nobody buried it.
half of this died in March
The sales hire that didn't land.
You've spent £90k on a salesperson who has closed £60k. Wrong person, or a good person handed a broken system? If you can't tell, you'll make the same hire again.
You planned 30% growth. You got 10%. Nobody can tell you where the other 20% went.
The system
Sales is a system, not a person.
Most businesses your size sell on the back of one or two people. Usually the founder, sometimes a good salesperson. It works until the founder gets busy, the salesperson leaves, or the pipeline goes quiet and nobody notices for three months.
the founder is the CRM
A system is what keeps winning work when the heroes are busy. It is not software. It is four things:
A pipeline that tells the truth. What is alive, what is dead, and what it is worth.
A clear next step at every stage. Everyone knows what happens after the first call, the proposal and the yes.
A rhythm. Once a month you look at the number: what was meant to happen, what did, and what changes.
Handoffs that hold. Nothing drops between sales, delivery and the person who looks after the client.
We design it around how you already work, in the tools you already own. Your people run it. And it compounds: every client won well makes the next one easier.
Five minutes to find out where your margin is going.
Or book a call and bring your pipeline. No deck, no charge, and we will tell you if we cannot help.